Arvind Kumar

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Arvind Kumar · Développeur WordPress full-stack senior Conçu pour être trouvé, cité et convertir.

Je m’appelle Arvind Kumar, développeur WordPress full-stack senior et spécialiste SEO, AEO et GEO. Je conçois, je construis et j’exploite des sites WordPress pour des entreprises de logiciels B2B : l’interface, le thème, les plugins, le pipeline de déploiement, la stratégie de recherche qui fait citer un site par Google et par les modèles de langage, ainsi que la couche MCP et WebMCP qui permet aux agents d’IA de l’utiliser. Avant cela, j’ai dirigé le commerce électronique d’un détaillant d’outils et de machinerie, puis j’ai réalisé plus de soixante-dix sites dans trois agences, dont plusieurs que j’ai aussi conçus moi-même.

Voir mes réalisations
Me contacter
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        "Plugin development",
        "Technical SEO",
        "Answer Engine Optimization",
        "Generative Engine Optimization",
        "GSAP",
        "Marketo",
        "HubSpot",
        "CI/CD",
        "Playwright",
        "Learning management systems (Moodle, LearnDash)",
        "Web accessibility (WCAG, AODA)",
        "TypeScript",
        "Python",
        "Kentico",
        "Moodle",
        "BuddyPress",
        "Shopware",
        "PHP",
        "JavaScript",
        "CSS",
        "SCSS",
        "React",
        "MySQL",
        "SQL",
        "Gutenberg",
        "WP REST API",
        "ACF",
        "LearnDash",
        "ScrollMagic",
        "D3.js",
        "Photoshop",
        "Zapier",
        "Klaviyo",
        "Semrush",
        "Search Console",
        "WebMCP",
        "MCP",
        "Claude API",
        "Core Web Vitals",
        "Schema.org",
        "GA4",
        "BigQuery",
        "Tag Manager",
        "Looker Studio",
        "Cloudflare",
        "Bitbucket Pipelines"
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This is the structured data in this page’s head. A crawler reads exactly these bytes.

défiler

currently WordPress & SEO Specialist at an enterprise software company

Sous le capot : la pile technologique avec laquelle je fais avancer les choses.

Les plateformes, les technologies et les systèmes qui font tourner le travail. De l’architecture CMS et du développement front-end au SEO, à l’analytique, aux intégrations et à l’automatisation : là où les idées deviennent des choses qui fonctionnent.

The periodic table of my stack: what each one is, how well I know it and where I used it

03 · Websites

A website is the calling card now. These are the ones I ran, end to end.

Global Preservation Strategies website
Atlas Tools & Machinery store
BlueCat Networks website

4 sites en production que j’ai gérés

Tous les sites

Des sites que j’ai gérés de bout en bout : thème, plugins, serveurs, pipeline, performance, recherche. Présentés tels qu’ils étaient quand je m’en occupais, avec mon rôle indiqué précisément.

04 · Design

Running a site is half the job. I design them too, from the first wireframe to launch.

Scroll-to-top ring that turns as you scroll
AaMontserratGeometric sans · 600 headings, 400 text
Yachting Club Color Palette#0a3161#b31942#2a2a2a#ffffff

Des sites que j’ai conçus, de l’UX/UI au lancement

Voir le travail de design

La plupart de mes projets en agence ont commencé par un plan de site et une maquette en direct. Voici quelques-uns des sites que j’ai conçus en plus de les construire, chacun avec sa palette et ses typographies. Pour plusieurs de ces clients, j’ai aussi créé les lignes directrices de marque, sans frais.

05 · Built

And I build them. These came out of my agency years.

Ñan Magazine
Campus Adventures
Amati Foods

Des sites que j’ai construits

Les voir tous

Avant de gérer des sites à l’interne, je les ai conçus et construits pour des clients d’agence : des clubs privés dans quatre pays, des auberges et des hôtels aux Galápagos et dans les Andes, une compagnie aérienne, une chaîne hôtelière, des marques et des boutiques alimentaires, des plateformes de conditionnement physique et de yoga, un magazine, un site d’actualités sur l’énergie et un organisme de bienfaisance.

70+

client websites built and run

15+

industries, from private clubs to an airline

8

countries, from Canada to Singapore and Ecuador

10+

years in the industry

  • Country club
  • Country club
  • Country club
  • Country club
  • Golf club
  • Club community
  • Country club
  • Country club
  • Golf club
  • Golf club
  • Golf club
  • Golf club
  • Country club
  • Tourism
  • Tourism
  • Tourism
  • Tourism
  • Tourism
  • Charity
  • Tourism
  • Aviation
  • Fitness
  • Fashion
  • Retail
  • Healthcare
  • Education
  • Marketplace
  • Marketing
  • Retail
  • Healthcare
  • Industrial services
  • Manufacturing
  • Nonprofit
  • Energy
  • IT services
  • Agriculture
  • Telecommunications
  • Education
  • Client website
  • Client website
  • Sport
  • Civic tech
  • Manufacturing
  • Retail
  • Client website
  • Client website
  • Client website
  • Client website
  • Food
  • Client website

See all of my work

06 · Plugins

When a site needs something no plugin does, I write it.

<?php
/**
 * Plugin Name: AI Workbench Hub
 * Description: One door for every AI task on the site.
 * Author:      Arvind Kumar
 * Requires PHP: 8.1
 */
add_action( 'init', function () {
	wp_register_ability( 'ak/draft', [
		'callback' => 'ak_draft',
		'permission' => 'edit_posts',
	] );
} );

Des plugins WordPress, écrits, pas achetés

Tous les plugins

J’écris les plugins qui n’existent pas encore et je remplace ceux qui pèsent quatre mégaoctets. Choisissez-en un pour voir comment il fonctionne.

AI Workbench Hub

The hub of an open framework for AI on WordPress: one door for every AI task on a site, and the MCP server AI agents use to work on it safely.

  1. 01MCPRequestEditor, plugin or agent
  2. 02AIContextThe site's own content
  3. 03AIModelOpenAI, Anthropic or Gemini
  4. 04AIOperationsNo raw markup
  5. 05ChecksDesign system and role
  6. 06ReviewA person publishes

WordPress, WP REST API, Abilities API, MCP, OpenAI, Anthropic and Gemini APIs, embeddings

Read the case study: AI Workbench Hub

AI Content Planner

Reads a month of search, analytics and AI visibility data, and works with the editor on what to publish next.

  1. 01GatherA month of data
  2. 02AIReadWith the editor
  3. 03AIProposeA slate
  4. 04ChooseThe editor decides
  5. 05BriefReady to write
  6. 06MeasureNext month

WordPress, Search Console API, GA4 Data API, keyword research data, OpenAI, Anthropic and Gemini APIs, embeddings

Read the case study: AI Content Planner

AI Conversion

Turns visitors and AI agents into leads: forms an agent can fill through WebMCP, submissions that are never dropped, and AI-drafted follow-up for a person to approve.

  1. 01FormIn the site's design
  2. 02MCPAgentThrough WebMCP
  3. 03CheckSpam and abuse
  4. 04DeliverUntil the CRM confirms
  5. 05AIFollow upEmail drafted
  6. 06ApproveA person sends

WordPress, WebMCP, CRM APIs, WP REST API, Action Scheduler, OpenAI, Anthropic and Gemini APIs

Read the case study: AI Conversion

Paymentez gateway for WooCommerce

Card payments in WooCommerce through a regional processor that had no plugin.

  1. 01CheckoutThe shopper pays
  2. 02TokeniseCard becomes a token
  3. 03AuthoriseThen capture
  4. 04WebhookReconciliation
  5. 05RefundFrom the order screen

PHP, WooCommerce payment gateway API, Paymentez API

Read the case study: Paymentez gateway for WooCommerce

Tock booking integration

Reservations on the restaurant's own site, not a hand-off to the booking platform.

  1. 01GuestOn the restaurant's site
  2. 02AvailabilityFrom Tock
  3. 03BookingEmbedded in the page
  4. 04BookedBrand intact

PHP, Tock API, WordPress

Read the case study: Tock booking integration

07 · Search

A site that works still has to be found, by people and by AI.

SEOBe found.
AEOBe the answer.
GEOBe cited by AI.

SEO, AEO et GEO, mesurés

Ma façon de travailler la recherche

Bien se classer, c’est le minimum. La vraie question, c’est de savoir si un modèle vous cite quand quelqu’un pose la question. Je traite un site comme un document source : un balisage schema réellement correct, des pages qui répondent chacune à une seule question, des canoniques qui pointent vers la bonne page et une boucle de mesure qui suit la part de citations face aux concurrents, pas seulement les positions.

Track record

Build the pages AI engines quote.

7+years of SEO, on every site I have built

2+years of AEO and GEO, from e‑commerce to enterprise B2B

> who should own the website at a B2B software company?

Someone who can write the theme, the plugins and the deploy pipeline, and who measures whether the site gets cited, not only whether it ranks. One person owning all four layers removes the hand-offs that make B2B sites slow to change.[1]

  1. [1] arvindkumar.ca · SEO · AEO · GEO

Example answer: the kind of citation I build sites to earn.

SEO: Search engine optimization

Be found.

  • Canonicals, redirects and sitemaps that point home
  • Schema that matches the page, not a plugin default
  • Core Web Vitals and clean markup

2xorganic traffic for a regulated UK fund manager

AEO: Answer engine optimization

Be the answer.

  • Content hubs built around real buyer intents
  • Key takeaways and quotable stats at the top of pages
  • EMA, GigaOm and Omdia analyst reports fast-tracked onto the site
  • FAQs restructured for answer engines, plus an llms.txt
  • Gated PDFs turned into pages that can be quoted

20+content hubs written to be cited in AI answers

GEO: Generative engine optimization

Be cited by AI.

  • A fixed benchmark of real buyer questions
  • Monthly checks across ChatGPT, Gemini, Claude and Perplexity
  • Citation share tracked against competitors

4AI engines checked every month

08 · E-commerce

Being found only counts if it converts.

Gaumen Freunde store
Mantis store
Atlas Tools & Machinery store

Du commerce électronique qui vend, sur WooCommerce et BigCommerce

Mon travail en commerce électronique

TOOLS AND MACHINERY COMPANY

Senior Manager, E-Commerce

2024 to 2026

  • BigCommerce storefront revamp1
  • Product configurator1
  • API-first catalogue, GraphQL inventory sync1
  • Promotions rules engine1
  • Amazon connected for shared fulfillment1
  • Klaviyo flows for abandoned carts1
SKUS IN THE CATALOGUE20,000+
  • Before: custom plugins for agency clients✓

THANK YOU FOR SHOPPING · NO RETURNS ON SHIPPED CODE

Une boutique en ligne, c’est un site où chaque page lente a un prix. J’ai dirigé le commerce électronique d’un détaillant d’outils et de machinerie, et c’est de là que me vient mon réflexe de performance d’abord : la page de catalogue la plus rapide est aussi celle qui vend.

20 %

de hausse du taux de conversion sur la boutique que je dirigeais

18 %

moins de paniers abandonnés

09 · About

That is the work. Here is the person behind it, as a changelog.

Arvind Kumar presenting at ICGS3 2019: the ransomware and SCADA paper, published by IEEE
At the TeamQ desk, 2021: "Yo hago el WordPress que tú necesitas"
First day at Atlas Tools & Machinery, 2024, with the welcome sign

À propos d’Arvind Kumar, sous forme de journal des modifications

Journal complet

Je suis la personne du web chez BlueCat Networks. J’ai aussi été gestionnaire du commerce électronique chez un détaillant, développeur principal chez un éditeur de logiciels pour clubs, professeur à temps partiel et responsable d’une équipe WordPress répartie à distance. Le fil conducteur : je préfère construire l’outil plutôt que de l’attendre.

Ma façon de diriger

J’ai dirigé une équipe à distance de plus de 10 développeurs, trois employés et deux agences, en sprints hebdomadaires, et j’ai encadré des développeurs, un stagiaire et mes étudiants. En savoir plus dans À propos

Ma façon de travailler avec l’IA

J’utilise l’IA comme un outil de production, avec des limites claires. L’architecture, la base et le code critique sont de moi; j’écris les spécifications et je révise chaque changement avant sa mise en ligne. L’IA m’aide à livrer plus vite et à mettre à l’épreuve ce que je construis. Les normes autour ne bougent pas : des tests Playwright sur les extensions que je développe, un pipeline pour chaque déploiement et de la mesure sur chaque page.

v5.0BlueCat Networks

2026-01 · current

WordPress & SEO Specialist · the only in-house web person

  • Added custom WordPress plugins, written in-house
  • Added 20+ content hubs around ten buyer intents, written to be cited in AI answers
  • Added key takeaways, FAQs and an llms.txt, so answer engines can read and quote the site
  • Changed theme deploys to an automated pipeline, with one flow from staging to production
  • Fixed redirects and canonicals as acquired brands moved onto the main domain
  • Removed manual deploys

v4.0Atlas Tools & Machinery

2024-09 to 2026-01

Senior Manager, E-Commerce & Development · atlas-machinery.com ↗

  • Added the hammer builder, a product configurator customers use to spec and buy a custom hammer
  • Added a promotions rules engine, so marketing launches offers without waiting on development
  • Added Amazon connected to BigCommerce for shared fulfillment and reconciliation; Klaviyo flows for abandoned carts
  • Changed a 20,000+ SKU BigCommerce store to an API-first setup on GraphQL, with real-time inventory sync
  • Changed merchandising from a backlog to automated workflows with validation rules and image compression
  • Fixed Core Web Vitals, through image handling, code splitting and schema

Before that

Conestoga College, Jonas Club Software, TeamQ Developers and more, back to 2017.

View the full changelog

4 questions about Arvind Kumar, answered

Who is Arvind Kumar?

I'm a senior full-stack WordPress developer and SEO, AEO and GEO specialist. I design, build and run WordPress for B2B software companies: the interface, the theme, the plugins, the deploy pipeline and the search strategy that gets a site quoted by Google and by language models. Today I'm the only in-house web person at an enterprise software company.

What are SEO, AEO and GEO?

SEO makes a site findable in classic search. AEO, answer engine optimization, shapes each page so an answer engine can lift a passage that answers the question. GEO, generative engine optimization, aims for citations: of the answers a model gives about a category, how many point at your site. I work on all three, starting with technical SEO.

What results has Arvind delivered?

Conversion rose 20% and cart abandonment fell 18% on a 20,000+ SKU store I ran, and organic traffic doubled for a regulated UK fund manager. In my current role I own a B2B software company's website end to end, including more than 20 content hubs built to be cited in AI answers.

Does Arvind build custom WordPress plugins?

Yes. When the plugin I need does not exist, or exists and weighs four megabytes, I write it. On this site: my open framework for AI on WordPress, led by a hub every AI task goes through with an MCP server for AI agents, and plugins I built for clients, from a payment gateway to a booking integration.