BlueCat Networks website
One owner for the whole web estate of a B2B DDI vendor.
- For
- Enterprise software company
- Role
- Sole in-house web owner: theme, plugins, CI/CD, performance, SEO / AEO / GEO
- When
- 2026 to now
- Stack
- WordPress, SCSS, Cloudflare, CI/CD
Captured from the live site in October 2026.
The brief
The company sells DNS, DHCP and IP address management to large enterprises, and the website is the front door for most of its pipeline. It needs one person who can own every layer, from the theme to search, as AI search starts to decide which vendors get cited.
What I did
I am the sole in-house web owner, working with marketing, demand generation and product. I own the theme, the plugins, the deploy pipeline and the search performance, and the theme deploys through an automated pipeline from staging to production.
Alongside that: moving acquired brands' websites onto the main domain with clean redirects and canonicals, consent-safe analytics, and more than 20 content hubs built around buyer questions, written to be cited in AI answers.
Visual concept
Inter Tight in bold sets the headlines, tightly tracked, and Inter the text: a neo-grotesque pair built for screens, which keeps dense technical copy about DNS, DHCP and IPAM readable. The brand system belongs to the company; my part is keeping it consistent across the theme, the plugins and every page the team ships.
Navy (#16284d) and midnight (#0e1f38) carry the type and the dark panels, brand blue (#256be8) marks links and actions, slate (#5c6882) does the reading, and ice (#e9f0fd) backs the cards. A magenta (#e0006c) is saved for a few moments, such as the Play video button and the customer quote banner.
Palette
- Navy#16284d
- Brand blue#256be8
- Midnight#0e1f38
- Slate#5c6882
- Ice#e9f0fd
- Magenta#e0006c
- White#ffffff
Type
Display
Inter Tight
Tightly spaced neo-grotesque display sans
Text
The company sells DNS, DHCP and IP address management to large enterprises, and the website is the front door for most of its pipeline. It needs one person who can own every layer, from the theme to search, as AI search starts to decide which vendors get cited.
Inter
Neo-grotesque sans
The homepage, section by section
- Intelligent NetOps as the headline, with a rotating second line and a product film.
- Logos of the global brands that trust the company.
- Simplify management of core network services: Integrity and Micetro.
- Four benefits, then a product launch banner.
- Go beyond DDI, customer quotes, and the Intelligent NetOps model as a wheel.
- How Intelligent NetOps helps you win, by technology, role and industry.
Outcome
Every layer of the website owned by one person, with deploys on demand and content built to be cited in AI answers.
- 20+ content hubs built to be cited in AI answers
3 questions about BlueCat Networks website, answered
What was Arvind's role on BlueCat Networks website?
Sole in-house web owner: theme, plugins, CI/CD, performance, SEO / AEO / GEO (2026 to now).
What did the work on BlueCat Networks website cover?
WordPress, SCSS, Cloudflare and CI/CD.
What changed with BlueCat Networks website?
Every layer of the website owned by one person, with deploys on demand and content built to be cited in AI answers.
