The Quality Group

A nutrition group's corporate site, fast and in two languages.

For: TeamQ Developers
Role: Developer at the agency
When: 2021 to 2025
Sector: Nutrition
Stack: WordPress, SCSS, PHP, CSS, JavaScript, Divi, WPML, Comeet, SEO

Captured from the live site in October 2026. Clients keep their sites moving after handover, so some details differ from the version I delivered.

The brief

The Quality Group is the German company behind nutrition and wellness brands such as ESN and MORE Nutrition. Its corporate site speaks to partners, press and future employees, in English and German.

What I did

I built the site on WordPress with Divi and WPML, tuned for speed and accessibility. The hardest part was the Comeet careers page: it could not translate job postings, which were all in German, so I made them readable in other languages with Google Translate's tools.

Visual concept

Arial throughout, set in bold capitals for statements like WE FUEL THE FUTURE OF NUTRITION. The system font loads instantly and stays neutral, which matters for a group that sits above several brands, each with its own identity.

Black and white do most of the work, with a lime accent (#e0e481) and a brand red (#ff333a) taken from the group's brands, and a paper grey (#f0f0ef) behind the brand tabs. The photography and the brands' own colours do the talking.

Palette

Black#000000
Lime#e0e481
Signal red#ff333a
Paper#f0f0ef
White#ffffff

Type

Throughout

Arial

Neo-grotesque system sans

The homepage, section by section

A split hero that sets two of the group's brands side by side under WE FUEL THE FUTURE OF NUTRITION.
A mission statement and Learn more about us.
Key facts as four photo cards.
Brands People Love: a tab for each brand with its story and social links.
The Quality Labs, Production and Logistics, then the Hamburg hub.
The newsroom and a footer with the group's certifications.