Arvind Kumar

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SEO

noun · practice · element 5 of 117

Search engine optimization: making pages easy for search engines to crawl, understand and rank, so the right people find them.

My levelExpertYears of daily use. I build tools on it, teach it or lead teams with it.
Projects
72
Earliest project
2019
Family
Search and visibility

What is SEO?

Search engine optimization is the work of earning visibility in search results without paying for each click. Three parts have to work together: technical health (can a crawler reach and render the page), content (does it answer what people search for) and authority (do other sites vouch for it).

Good SEO is mostly unglamorous: clean URLs and redirects, fast pages, structured data, internal links and content written for a real question. The tools measure it. The craft is deciding what to fix first.

How I use SEO

I have done SEO on every website I have worked on. At GPS Wealth, a regulated fund manager in the UK, organic traffic doubled. In my current role, I handle the redirects and canonicals when acquired brands move onto the main domain, and I built buyer-intent content hubs.

The toolset is the same on every project: Search Console, GA4, Tag Manager and Looker Studio to measure, and Semrush for research and competitors.

Where I have used itSEO by company and year, from the projects on this site and the rest of my career.
  1. Global Preservation Strategies1 project · 2019 to 20221 projectGlobal Preservation Strategies · 2019 to 2022
  2. Brook Capital Corporation1 project · 2020 to 20211 projectBrook Capital Corporation · 2020 to 2021
  3. Design Republik12 projects · 2020 to 202112 projects, 5 publicDesign Republik · 2020 to 2021
  4. TeamQ Developers36 projects · 2021 to 202536 projects, 6 publicTeamQ Developers · 2021 to 2025
  5. Jonas Club Software20 projects · 2022 to 202420 projects, 7 publicJonas Club Software · 2022 to 2024
  6. Atlas Tools & Machinery1 project · 2024 to 20261 projectAtlas Tools & Machinery · 2024 to 2026
  7. Enterprise software company1 project · 2026 to now1 projectEnterprise software company · 2026 to now

Projects with SEO

Show 13 more projects
  • Country club
  • Country club
  • Country club
  • Country club
  • Golf club
  • Club community
  • Country club
  • Country club
  • Golf club
  • Golf club
  • Golf club
  • Golf club
  • Country club
  • Tourism
  • Tourism
  • Tourism
  • Tourism
  • Tourism
  • Charity
  • Tourism
  • Aviation
  • Fitness
  • Fashion
  • Retail
  • Healthcare
  • Education
  • Marketplace
  • Marketing
  • Retail
  • Healthcare
  • Industrial services
  • Manufacturing
  • Nonprofit
  • Energy
  • IT services
  • Agriculture
  • Telecommunications
  • Education
  • Client website
  • Client website
  • Sport
  • Civic tech
  • Manufacturing
  • Retail
  • Client website
  • Client website
  • Client website
  • Client website
  • Food
  • Client website

50 more sites are private. Request to see full portfolio

What SEO connects to