Work type
Website
Production websites I managed end to end.
The projects
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Sole in-house web owner: theme, plugins, CI/CD, performance, SEO / AEO / GEO
20+ content hubs built to be cited in AI answers
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Senior Manager, E-Commerce & Development: storefront design, catalogue, promotions, integrations, a team of three and two agencies
20,000+ SKUs · conversion up 20% · cart abandonment down 18%
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Web and digital developer (contract): the company website on WordPress multisite, platform integrations, content, SEO, branding and email
Organic traffic doubled · three fintech platforms wired into one WordPress multisite
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Independent contractor: company website, server, staff email, brand book and marketing materials
One person for all of it, 2020 to 2021: website, server, staff email and brand book
