Brand guidelines
noun · design deliverable · element 70 of 117
The rulebook for a brand: logo use, colour palette, type pairing, imagery and tone, so it looks like itself everywhere.
- Projects
- 7
- Earliest project
- 2019
- Family
- Design
What is Brand guidelines?
Brand guidelines set out how a brand shows up: logo versions and clear space, the colour palette with exact values, the type pairing and sizes, photography and tone of voice.
For a website they turn taste into decisions a team can repeat, so pages built later still look like the first ones.
How I use Brand guidelines
For several of the clients whose websites I designed, I also built their brand guidelines, at no charge, so the palette and type pairing held beyond the site. For UWI Cosmetics I helped build them. For Brook Capital I made the brand book and marketing materials, and at Global Preservation Strategies I handled the branding.
- Global Preservation Strategies1 projectGlobal Preservation Strategies · 2019 to 2022
- Brook Capital Corporation1 projectBrook Capital Corporation · 2020 to 2021
- Design Republik2 projectsDesign Republik · 2020 to 2021
- Jonas Club Software3 projectsJonas Club Software · 2022 to 2024
Projects with Brand guidelines
I use Brand guidelines on every Branding project, so those count here too.
