Product pages answer “what is it”. Buyers ask “how do I fix this”. The hubs sit between the two: one question per page, a direct answer first, depth below, schema that matches the text, and internal links that make the hub legible to a crawler.
More than 20 hubs went live this year, each built around a question buyers in the company’s market actually ask, not a product name.
3 questions about Buyer-intent content hubs, answered
What was Arvind's role on Buyer-intent content hubs?
Strategy, structure and build (2026).
What did the work on Buyer-intent content hubs cover?
WordPress, schema.org and Semrush.
What changed with Buyer-intent content hubs?
The hubs are being cited in AI answers and have helped rankings.