Yoast SEO

noun · SEO plugin · element 49 of 117

The best-known SEO plugin for WordPress: titles and descriptions, XML sitemaps, canonical tags and schema.

My levelExpertYears of daily use. I build tools on it, teach it or lead teams with it.
Projects
1
Earliest project
2026
Family
Search and visibility

What is Yoast SEO?

Yoast SEO, first released in 2008, handles the technical basics of search for WordPress: title and description templates, XML sitemaps, canonical URLs, breadcrumbs and a schema graph, plus content checks for editors.

It is a solid default. Sites with custom themes can do the same work in code, which is how this portfolio handles it.

How I use Yoast SEO

Yoast is part of my migration work on the domains of acquired companies, where titles, canonicals and redirects had to line up before the old sites went.

Where I have used itYoast SEO by company and year, from the projects on this site and the rest of my career.
  1. Enterprise software company1 project · 20261 projectEnterprise software company · 2026