Rankings tell you where you stand on a results page. They say nothing about whether a model quotes you when a buyer asks it a question. So I built a measurement loop for that.
Each week: which buyer questions get answered with us, with a competitor, or with nobody, across the major models and classic search. The gaps feed two content hubs organised by intent rather than product name. What moves gets published; what does not gets rewritten.
3 questions about AI visibility measurement program, answered
What was Arvind's role on AI visibility measurement program?
Designed and ran it (2026).
What did the work on AI visibility measurement program cover?
Semrush AI toolkit, Search Console, spreadsheets and Claude.
What changed with AI visibility measurement program?
A repeatable, weekly view of where the company is cited, where competitors are, and where nobody is yet. That view now decides what gets written next.