Notes from the work
Blog
Notes from the work: how a website gets found, quoted and chosen, by people and by AI. SEO, AEO, GEO, CRO and WebMCP, from someone who runs one.
What AI search taught me about SEO, AEO, GEO and CRO
Ranking and being the answer are now two different jobs. Lessons from running a B2B website while buyers moved their research into AI chats: how to measure it, what to change first, and where conversion fits.
Your forms have a new kind of visitor. WebMCP is how you greet it.
AI agents are starting to fill in web forms for people, and most forms make them guess. What WebMCP is, how to add it to a form, and the details that decide whether it works.
